McKinsey Quarterly example
Posted: February 15th, 2010 | Comments: | No Comments »
We recently received this “Chart Focus” email from McKinsey Quarterly and found it a bit perplexing. We generally love McKinsey charts for their clarity of message, unbiased presentation, and clean design — but this one missed the mark by leaving the viewer with more questions than answers because of the lack of context.
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From bombardier Inc.'s investor presentation -- December 10, 2009
Posted: January 22nd, 2010 | Comments: | No Comments »
Financial data is hard enough to analyze and comprehend without any visual distractions. And while preparers of financial communication think they are highlighting/enhancing data by making it more colorful, they’re really just upping the distraction level.
An example of the jarring effect of color on financial data can be seen in a recent investor presentation from Bombardier, a Canadian aerospace company with a good growth story but in need of some help in visually telling it.
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