Cherchez la femme (Chrysler & Cadbury)

Posted: December 28th, 2009 | Comments: | No Comments »

While commenting on workforce diversity is certainly not in our professional purview, the communication of business information is. And sometimes, who is doing the talking (and how you market your senior management team) is just as important as the message. This is particularly the case for publicly-held companies.

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Begin with the end in plan presentations

Chrysler Business Plan Analysis, Part 1

Posted: December 12th, 2009 | Comments: | No Comments »

It’s always effective to give your audience a roadmap for where you are going in a presentation. Chrysler’s business plan presentation would have been immensely more effective if they presented the “what” and the “how” (in general terms) early on in their presentation instead of waiting until the end.

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