Consistency in communication – what can be learned from the Southwest/Kevin Smith debacle

Posted: February 16th, 2010 | Comments: | No Comments »

The Twitter-storm set off against Southwest Airlines by Kevin Smith (film director and disgruntled customer) — exposing a problem with Southwest’s policy enforcement/communication consistency — is a cautionary tale that other companies should take note of.

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Weekend desk clearing: Recommended posts/articles on business communication

Posted: February 13th, 2010 | Comments: | No Comments »

Here are a few articles and blog posts that we think are worth reading (mostly on data visualization with an intriguing post on communication processes at NASA). Have a terrific weekend!

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Do you know who you’re talking to? The value destruction of corporate mixed messages

Posted: January 26th, 2010 | Comments: | 400 Comments »

The quickest way to disenfranchise employees, customers, investors, and other key constituents is to send out mixed messages on corporate strategy, progress, and execution. No company intends to confuse those on the receiving end of business information, but this is often the result of siloed organizational structures for business communication and massive overlap of target audiences.

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